How to Sell Your Car Part 2: How to Find Buyers
Today, the preparations are over and you are ready to locate some buyers.
Notice that I said you are ready to “locate buyers” instead of “advertise your car.” This is an important and intentional distinction. There is a big difference between putting a for sale sign in the window and being proactive about selling your vehicle.
“For Sale” signs won’t sell your car. You have to sell your car. To do that, you have to locate a buyer.
The first step in locating buyers is to make yourself easy to find.
Put your car everywhere. eBay, Craigslist, Cars.com, AutoTrader, Twitter, Facebook, your blog, your church bulletin board, your bulletin board at work, the bulletin board at the gym, and on and on.
Many of the listing sights, such as Cars.com, will allow you to print up a really attractive flyer for your listing. It should be in color, have pictures, and have all necessary information including the price you decided on in my previous article on preparing sell your car.
Make sure all of your listings are consistent and put as many pictures up as the site will permit. Make sure you take lots of clear pictures and be prepared to e-mail more as necessary.
The next step in locating buyers is talking to people.
I was shocked that after only a couple of months with a Facebook account, I had over 200 “friends.” Do I really know 200 people? I guess so. You probably do to. Make it your goal that every one of those people will know that you have a car for sale. Every. One.
Even though you put flyers everywhere, remember that flyers aren’t responsible for selling your car either. Putting up flyers isn’t the end goal, selling the car is. So be proactive.
Send out an e-mail blast to your friends with a few moderately sized photos. Talk to everyone at work. Talk to everyone at the gym. Talk to everyone at the church. Don’t be shy.
Ask them, “Did you see my flyer on the bulletin board? I’m selling my 2002 Wrangler, if you know anyone.” That’s it! How much time did that take? Two seconds? No pressure. No sales tactics. And it will be worth while when you hear, “You know, my cousin is looking for one of those. I’ll take him a flyer.”
The final step in locating buyers is following up.
If someone e-mails you, e-mail them back. If someone calls you, call them back. If someone is taking a flyer to their cousin, ask how that went and see if you can get their e-mail to send some more photos.
You don’t have to be obnoxious or annoying, but you also don’t have to wait for someone to beg you for your car before you actually try to sell it.
If you follow these three steps, you shouldn’t have any trouble locating buyers for your well priced, clean, and inspected vehicle.
Next step, what to do once you have a buyer.